One of my favorite projects to date, Paris312 was a new startup that wanted to revolutionize the party planning business.  A new identity was needed to tell the story. Seeking a marriage of whimsy, chic, playful modern, the identity reflects the essence of what a good party is about and the elements that come together to create a lasting memory. Color and print sought energy, typography blended classic charm and carefree enthusiasm, while imagery give voice to a sense of relaxed joy and the brands spirit of bringing people together.

Paris312 was able to create a seamless brand experience right from day one, by blending design principles from the start. I worked directly with the founder in overlapping contracts in the span of 1.5 years to build a brand, a campaign, social experiences, packaging, product development, eCommerce website, mobile applications and more.

Date: 2015 | Current Status: Beta Launch | Role: Art Director, Brand Consultant, Product Design

Logo Design


Packaging Design & Hard Products

Being a direct to consumer brand, the packaging was important. Aiming for moment of surprise and delight, we contrasted dark shipping containers with bright confetti print product boxes. Flat bold colors were hidden underneath the tops, while fun French phrases like “La vie est belle” (life is beautiful), or “enchanté” (pleased to meet you) were added for pep and anticipation.

1Left: Product & Brand Packaging Design | Photography: Lexi Cooper Shoot Styling: Claudia Dufour-Marquez  Shoot Art Direction: Andrea Cymberknop


Left: Confetti Popper Packaging Design | Photography: Lexi Cooper Shoot Styling: Claudia Dufour-Marquez  Shoot Art Direction: Andrea Cymberknop  | Right: Lettering Detail

3productLeft: Logo Sticker | Middle: Coquette Branded Straw  | Right: Example Branded Product Design

Design Tool Kit

Brand design is only successful when its consistent. For that reason, I built a tool kit for their in-house team and production vendors to guarantee seamless execution over-time.


Digital Design

From flow diagrams to wireframes to GUI design and image selection. I was responsible for the entire site from start to finish. This includes eCommerce product pages, shopping cart, blog, about pages, search & results, career section, legal pages and more.Below: Flow chart


‘End to End design’

We wanted the wireframes and spec’s to thorough and perfect. Working remotely has its challenges, so in order to make the site successful with me as a single end-to-end creative, it meant that there should be no questions or open assumptions. We focused our time for UX innovation, strategy, spec’s, and use-cases to avoid the possibility of discovering UX challenges in the visual design process. As a result, the visual design process was streamlined, efficient and smooth.


‘Full site comps’

Laptop, work space


‘Mobile With’

Maintaining an app or a custom mobile site is a lot of work, especially for a new company. In this era, a mobile strategy is s still a must-have. We chose a responsive site that easily scaled from the desk top version. This allowed for seamless mobile experience without the extra work and individual maintenance.