Paris312 was able to create a seamless brand experience right from day one, by blending design principles from the start. I worked directly with the founder in overlapping contracts in the span of 1.5 years to build a brand, a campaign, social experiences, packaging, product development, eCommerce website, mobile applications and more.
Date: 2015 | Current Status: Beta Launch | Role: Art Director, Brand Consultant, Product Design
Packaging Design & Hard Products
Being a direct to consumer brand, the packaging was important. Aiming for moment of surprise and delight, we contrasted dark shipping containers with bright confetti print product boxes. Flat bold colors were hidden underneath the tops, while fun French phrases like “La vie est belle” (life is beautiful), or “enchanté” (pleased to meet you) were added for pep and anticipation.
Left: Product & Brand Packaging Design | Photography: Lexi Cooper Shoot Styling: Claudia Dufour-Marquez Shoot Art Direction: Andrea Cymberknop
Left: Confetti Popper Packaging Design | Photography: Lexi Cooper Shoot Styling: Claudia Dufour-Marquez Shoot Art Direction: Andrea Cymberknop | Right: Lettering Detail
Left: Logo Sticker | Middle: Coquette Branded Straw | Right: Example Branded Product Design
Design Tool Kit
Brand design is only successful when its consistent. For that reason, I built a tool kit for their in-house team and production vendors to guarantee seamless execution over-time.
From flow diagrams to wireframes to GUI design and image selection. I was responsible for the entire site from start to finish. This includes eCommerce product pages, shopping cart, blog, about pages, search & results, career section, legal pages and more.Below: Flow chart
‘End to End design’
We wanted the wireframes and spec’s to thorough and perfect. Working remotely has its challenges, so in order to make the site successful with me as a single end-to-end creative, it meant that there should be no questions or open assumptions. We focused our time for UX innovation, strategy, spec’s, and use-cases to avoid the possibility of discovering UX challenges in the visual design process. As a result, the visual design process was streamlined, efficient and smooth.
‘Full site comps’
Maintaining an app or a custom mobile site is a lot of work, especially for a new company. In this era, a mobile strategy is s still a must-have. We chose a responsive site that easily scaled from the desk top version. This allowed for seamless mobile experience without the extra work and individual maintenance.