Photoshoot Art Direction & Production for the Mott Studio The Mott Studio is a collective of senior creative talent that I both co-founded, and consult under. I was in charge of Art Direction and production for all photography assets featured in collateral,…
Paris312 One of my favorite projects to date, Paris312 was a new startup that wanted to revolutionize the party planning business. A new identity was needed to tell the story. Seeking a marriage…
It’zana Investor Document The It'zana Collection provides bespoke luxury experiences in intrepid destinations. They create small, high-end resorts with a focus on blending adventure with luxury. In 2012 I designed the investment document for the…
Live More, Work Better Campaign Creative Direction Task: Create a brand statement: Let’s make work-life balance more life-work balance. Seldon’s powerful tools work just as smart as they do hard to put your life in sync. Organize your tasks…
Building a Design System at Coursera 01. The beginning: In early 2015 I began working with Coursera. My contract placed me inside of their in-house design team straddling brand design and product design. When I started, there was…
First Day Series First Day was an original web series created by Alloy Entertainment (the executive producers of Gossip Girl, Vampire Diaries, and Sisterhood of the Traveling Pants) with sponsorship by Kmart. It was a 12…