First Day Series

Client: Kmart
Date: 2016-09-03
Services: Print, Branding
Photographer Michael Dahan
Designer Shelly Suzuki

First Day was an original web series created by Alloy Entertainment (the executive producers of Gossip Girl, Vampire Diaries, and Sisterhood of the Traveling Pants) with sponsorship by Kmart. It was a 12 episode series about an awkward teen-Cassie Mitchell, who is stuck to relive her most embarrassing first day of school again, and again until she gets it right.

I was responsible for the artistic direction of key art and collateral, which included ensuring that all campaign creative maintained series integrity, high visual standards, while seamlessly integrating the series sponsor.